PLAYMOBIL Rebranding & Visual Communication Campaign

This project presents a strategic rebranding and comprehensive visual campaign for "Playmobil Home": a theoretical new line of children's furniture. The core of the work is a redesign of the iconic Playmobil identity, centered around the slogan "Make Room for Your Imagination." This portfolio piece showcases a digital-first approach, where a custom modular logotype and fresh color palette are integrated into high-impact Instagram layouts and kinetic typography. By bridging the gap between functional product design and imaginative storytelling, the campaign demonstrates a brand evolution, editorial social media strategy, and cohesive typographic systems for a global heritage brand.

November 2025

Paris