Plant King

This project presents a rebranding concept of Burger King transformed into a fully vegan brand. The main goal was to shift the brand image toward sustainability, plant-based ingredients, and a more conscious lifestyle. As part of the project, I designed a new logo, promotional posters, and a brand guidelines. The updated color palette is based on shades of green and beige, symbolizing natural ingredients and environmental awareness. The redesign maintains the recognizability of the brand while giving it a fresh, modern, and eco-friendly character.

December 2025

Paris