"F*CK IT" 360° Campaign

This project presents a comprehensive brand identity and communication strategy for a dating application designed to match the fast-paced, direct nature of the Parisian lifestyle. The concept focuses on eliminating digital small talk and facilitating immediate, real-world connections. Developed entirely in Adobe Illustrator, the campaign spans from core brand guidelines and UI/UX layouts to high-impact Out-of-Home advertising and provocative physical touchpoints. By utilizing a high-contrast visual language, the project demonstrates a bold approach to modern marketing, editorial design, and strategic brand positioning in an urban environment.

December 2025

Paris